Marketing Manager at British Council
(from July 2016 to November 2018)
• Devised and managed digital marketing plans and campaigns, developed and implemented strategies, processes with adherence to compliance
• Brought marketing and customer-centric knowledge to cross functional teams. Managed communications with strategic business units (SBU), ensured consistency and accuracy of communications in line with corporate objectives
• Worked closely with customer services team to develop and manage digital platform for face-to-face communications and customer service delivery
• Managed British Council website with necessary updates, managed campaign budget and use relevant tools and techniques to measure and monitor the effectiveness of the digital marketing plan.
• Ensured compliance of the corporate brand guidelines for all digital media activities including visual style, digital security, messaging and tone of voice, etc.
Digital Marketing Assistant Manager at Samsung Electronics
(from November 2016 to October 2018)
• Customer direct Marketing: Worked in designing communication and executing push marketing in mobile devices using Samsung Owned CDM platform PEPPERMINT. Executed email marketing & SMS broadcast to target market.
• Designed and oversaw major digital marketing campaigns: key responsibilities included conceptualizing, overseeing and managing marketing campaigns.
• Designed digital marketing activities of Samsung device portfolio including strategizing, digital media buying, content planning, campaign execution on all relevant digital platforms such as Facebook, Google, Youtube,and local Ad networks for product promotions, on ground activations, product launch events and Samsung exhibitions.
• Managed social media community, managed community engagement, tracked online queries to provide customer services to solve them.
• Designed content to manage social networking sites such as Samsung Facebook page, Samsung YouTube channel, Instagram, and website, ran paid ads in SEM, GDN and other ad networks to increase brand awareness, engagement to drive sales
• Managed media budget by forecasting budget, following up on spending, and implementing on time and on budget.
• Reported on campaign progresses (monthly, quarterly status report, annual performance report etc.) to the stakeholders.
• Facilitated digital Media agency selection pitches as per Samsung audit requirement with adherence to compliance.
• Managed contracts of agency partners, managed evaluated partner agencies
• Solicited local and third party vendors, service providers and agencies for various services including advertising in local ad networks, news portals, Facebook, Google, retainer agency services, media agency services, vloggers, bloggers, content providers.
• Served as key point of contact for Samsung Management and Samsung Bangladesh for press relations with media. Oversaw organizing press conferences and media round-table conferences to keep the media abreast of Samsung and its business.
• Developed communications tools (Success stories, beneficiary interviews, social media contents)for electronic and print media
• Designed and facilitated strategic communications workshops and events for media stakeholders and journalists for several Samsung products and campaigns