PEOPLE

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Work experience

Marketing Coordinator, Bata Limited (from June 2015 to July 2017)
Ø Liaising with external suppliers Ø Assist with creation of Marketing Emails, Print Advertising, Digital Banners, PowerPoint Presentations, and other marketing materials as required Ø Provide market research, forecasts, competitive analyses, campaign results, and consumer trends Ø Campaign management and delivery for a new product range Ø Recruited, hired and trained over new team members to meet the growing demand. Ø Developed growth strategies for a network of area stores Ø Post campaign reporting Ø Liaised with sales, marketing and management teams to assist with solutions and accomplish shared objectives

Education

MBA Marketing, University of Western Sydney (from September 2017 to June 2019)
Majors - Marketing
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Energetic and goal driven marketing and digital strategist offering more than 12 years’ experience delivering 5, 6 & 7 figure revenue gains, creating and executing successful marketing strategies, envisioning memorable brands and managing world class service providers; all in the face of constantly changing technology. Intune with customer needs and requirements as a priority for successful marketing and profitable business operations; able to create an aura of excitement about products and services with internal teams, customers and suppliers. Blend confident communications style with a demonstrated ease in earning trust whilst conversing across diverse audiences and stakeholders. A proven track record orchestrating marketing strategy, opening new markets and developing new business opportunities. Structured project management capability across a broad genre of digital practices. Multiple years’ experience in account direction, team leadership, mentoring and training of junior team members. Sincere and honest with a high level of personal and professional integrity with a consumer centric mindset.

Work experience

Head of Digital (from October 2019 to March 2020)
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Work experience

Business Intelligence Analyst (from November 2015
• Reviewed, validated, summarized, visualized and organised all collected data on a regular basis • Designed and updated business intelligence reports, dashboards and KPIs using Excel, SQL, Power BI, Tableau and Power Point to understand business performance and develop sales • Understanding dealer’s PMA to help them find opportunities • Communicated and presented sales, market and consumer analysis to key stakeholders, sales and marketing managers • Participated actively in retail transformation by understanding market, dealer, customer and product needs and monitored the competitor’s performance • Took the lead with market trends and business trends updates and insights • Improved processes by building tools using the applications available and realise opportunities to reduce costs and improve efficiency using technology • Prepared target and forecast and trend analysis to support evidence-based decision making across the business such as sales, finance and dealers • Identified and analysed data requirements from a range of data sources • Analysed and visualized data to highlight Strengths, Weaknesses & Opportunities • Initiated, supported and delivered timely reports and effective and accurate analysis across multi departmental teams in APAC • Being the main point of contact for all retail and wholesale ad-hoc requests from stakeholders and maintain a connection with key business partners and the commercial team, to ensure good information flow in both directions
Marketing Specialist (from May 2010 to August 2015)
• Analysed strengths and weaknesses of sales and update the relevant stakeholders • Communicated with the regional teams to receive on-time and accurate retail and wholesale data • Collected, integrated, and analysed organization's data to interpret and present the information to the main stakeholders, to help the organization to grow the business • Searching for competitors’ data and market/industry trends; to help develop a picture of where the company stands in the industry • Ensure integrity of data collection and utilization, by reviewing data

Education

Master of Business Administration and management
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Work experience

Office Secretary (from March 2014 to June 2019)
Completed accurate intensive, identified solutions to issues and work by carefully reviewing every order. Contributed to successful performance management, reviewing data and helping optimize strategies. Met customer needs constantly by closely discussing each person’s needs and how best to meet each one and improve employee performance by conducting reviews and communicating expectations with some employees. Protected company interests by negotiating collective bargaining agreements and mitigated customer issues by responding to calls and emails. Supported effective insurance processes through careful screening, reviewing requirements and background check, entering associated paperwork into organizational database. Fostered positive employee relationships, maintaining open lines of communication and applying results-based relation strategies. Worked with clients on routine administration tasks, employee development initiatives and payroll administration by organizing relevant data, including hours, absences, and bonuses. Manage correspondence, answer calls, and take messages, also invoice customers for their insurance - maintaining client files, storing documents, screening visitors and phone calls arranging callbacks appointments.

Education

Associate's Degree (from January 2017 to February 2020)
Diploma in Financial Trading, English, Graphic Design, Photoshop, Social Media Marketing, and Digital Marketing

Other

Sold promoted merchandise throughout Cebu City area and met customer needs consistently. Fostered positive relationships through open line communication and relation strategies. Recruited both distributors and buyers alike. Improved and applied boosted efficiency performance by providing feedback. Achieved set profit targets by maintaining a robust consumer database as well as enhanced customer satisfaction with fast service.
Maintained knowledge of product features and services, processed transactions, adhered to schedule, and presented clients to customers by providing superior customer service experience. Provided consistent, high quality service to customers by interacting with them to determine their needs, handled calls promptly, and prepared accurate information. Completed call inquiries pertaining to financial accounts with systemized policies and standard procedures. Processed customer concers and issues with appropriate solutions.
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